Our Founder & Inspiration

Meet Joe

Joe NB Tour Mada was founded in 2023 by Fahamaro Moise Jovenno, widely known as Joe, an independent local tour operator based in Nosy Be, Madagascar.

"Born in mainland Madagascar but raised in Nosy Be for over 24 years, I possess deep local knowledge while staying connected to broader Malagasy culture. I am officially registered as a sole trader under the Malagasy government."

Fahamaro Moise Jovenno

Founder & Lead Guide

Our Journey

From Tour Guide to Web Developer

Joe’s journey began with a dream to study tourism and hospitality after earning his baccalaureate. Financial challenges made attending university impossible, so he worked odd jobs to support himself while learning international languages, especially English. Through dedication and self-practice, he became proficient, opening doors to future opportunities.

He later joined Wings of Change, a tourism and hospitality university in Ambatosavavy, Nosy Be, where he studied for over three years. Joe gained both classroom knowledge and hands-on experience in tourism, learning the skills necessary to become an exceptional guide.

After graduation, Joe worked at a local travel agency, leading tours across Nosy Be and nearby islands.

The Turning Point

While still working at the company during the busy cruise ship season in Nosy Be, he had the chance to guide a group of five German clients from the AIDA cruise ship on a day trip to Nosy Tanikely and Nosy Komba. The group was friendly and curious, and their leader was a kind man named Frank.

After they arrived at Nosy Tanikely, Frank started a conversation with Joe. He was interested to know how Joe became a tour guide and what kind of life he had before reaching this point. Joe shared his story honestly — the challenges he faced and the journey he took to follow his passion.

“If I can help you, what would you like me to help with?”

— Frank

Joe didn’t ask for money — because for him, life is not about running after money. Instead, he said, “I want to study something new.” When Frank asked what it was, Joe said he wanted to learn how to make websites.

At that time, Joe didn’t think this dream would ever come true. But Frank kept his promise. He and his team supported Joe, helped him get started, and gave him the tools and encouragement to learn.

Joe decided to leave his job and focus on learning. He spent about one year studying online through Udemy. After a lot of hard work, he built his own website — the one you’re seeing now.

This journey shows that Joe is not only a passionate tour guide, but also a beginner web developer who enjoys learning and discovering how technology is growing in the world today.

A Special Thank You

Joe would like to say a warm thank you to someone who believed in him and supported him from the start. A big thank you to Frank and his team — without their help, it would have been difficult for Joe to take this big step and become more independent in his work and dreams.

What Makes Us Different

Deep Local Knowledge: Raised in Nosy Be for over 24 years.
Authentic Experience: Immerse in culture, traditions, and nature.
Small Groups: Focused on quality, safety, and personal connection.
Transparent Pricing: No hidden fees; clear and reliable service.

Our Mission

Our mission is to provide safe, memorable, and authentic Madagascar travel experiences that immerse guests in local culture, natural beauty, and the island lifestyle. Every tour is designed to leave guests with lasting memories and a deeper connection to Madagascar.